founder and Publicist
For 25 over years, EKC. has been at the forefront of the publicity, branding, and marketing industries with innovative and impactful campaigns that have been highly lucrative for its clients and have set trends in promotional strategies worldwide. EKC’s wins involve entertainment superstars, top athletes, fine restaurants, household-name companies, one U.S. president, visionary entrepreneurs, and celebrity doctors and stylists.
Behind the powerhouse boutique firm is Eileen Koch. Eileen has been described as a “visionary architect” with respect to her PR acumen. She is a business and publicity thought leader with a profound story that galvanized her into achieving success. “I was on a journey to become a professional dancer and then found myself a single mom that had to figure out a way to survive,” the LA-based Eileen reveals. “I always say the world of PR found me.”
With tenacity, charm, supermodel good looks, and razor sharp business skills, Eileen inadvertently found herself building a PR empire one client at a time. “I remember being in deep financial trouble and walking into every beautiful store in Beverly Hills with my young daughter and giving my business card to attract more clientele,” Eileen says candidly.
One early coup was celebrity hairdresser Cristophe (Christophe Schatterman) known for cutting President Bill Clinton’s hair while aboard Air Force One. Another career-making moment was discovering and managing Ukrainian beauty Milla Jovovich, then only 11 years old, propelling her from obscurity into a top model and actress virtually overnight. From these dynamic beginnings, Eileen built a company with diverse PR capabilities and cross industry clout that could strategize target-specific campaigns for clients ranging from business professionals to Hollywood heavyweights.
Eileen Koch & Company INC. is unique from other firms in that every client works directly with Eileen, though she calls on her accomplished and diversely talented staff selectively to support the specific needs of each client. “I keep a boutique company deliberately. When clients hire me, they get me,” she says.
Another profound distinguishing factor in EKC effectiveness is Eileen’s background in celebrity management. In the entertainment industry management is a 24/7 role that encompasses being a sage and a business partner. “Clients hire me for PR, but I always throw in my managerial skillset—everyone needs some caring and nourishment. I have the passion and talents, and I don’t mind working the extra hours,” Eileen says.
Eileen’s story opens with humble origins in the Bronx, New York, and gains momentum when at 16 she moved with her family to balmy Los Angeles. There, enamored with Hollywood’s pageantry and wealth of opportunities, she dove into the entertainment industry with passion and zeal. At this time, she keenly sensed her gifts as a dancer—wonderfully prefiguring her talent scout capabilities—and was validated on many levels when a prominent LA dance teacher not only agreed with her assessment, but also said if she put in a year’s solid hard work she could go pro. Diligent and determined, Eileen soon rose the ranks as a gifted jazz, rock and ballet dancer, working alongside some of the biggest names in theater and television as a teen and young adult before she had to reassess her future.
Looking back on her journey, Eileen offers an intriguing perspective. “What’s been the most meaningful thing for me is raising my daughter and saving her from a tough life,” she says. “That was the motivation behind everything I did. From a difficult situation came a businesswoman. I didn’t have a formal education or people pitching in to back my business. I created this on my own to provide security and a beautiful home for my daughter. I made something happen. Like I always say, PR found me.”